Editorials

As we bid farewell to the rollercoaster that was 2023, it's imperative to reflect on the year's impact on the dynamic landscape of...

Affiliate marketers are wasting $73 billion over the holiday period on ads that are not optimised.

The Call-to-Action (CTA) is the finale of any marketing strategy. If it were a person it would be the closer; the handsome, charismatic...

In the digital age, where online advertising is omnipresent, users have sought refuge in ad-blockers to reclaim control over their...

We give you the run down on why email marketers may struggle during black Friday and how you can make it work for you!

Influencer marketing is here to stay in the affiliate world. More and more, it’s proving a fruitful route for affiliates to take....

An easy guide on understanding the power of color in marketing and how to harness it.

Top 10 Tips For Avoiding The Spam Folder - when used effectively, email marketing can be one of the most effective weapons in an...

Landing pages will make or break an affiliates campaign, but too often in the dating vertical they are simply an afterthought. Old...